ATA DigiTech
Digital Marketing
From targeted social media campaigns to data-driven SEO, we help you connect with your audience and increase conversions.
Our Approach
From Marketing Activity to Sales Results
Our approach starts with the commercial objective, not the advertising platform.
We first identify the business result you want to achieve — for example, the number of qualified sales meetings, leads or opportunities required each month.
We then work backwards to determine the lead volume, conversion rate, campaign activity and budget required to support that objective.
Every campaign is measured against the business objective, not only clicks, impressions or traffic.
Working Backwards From Your Sales Target
- 1
Sales Target
The business result you need to achieve, such as new customers or revenue each month.
- 2
Meeting KPI
The number of qualified sales meetings required to reach that target.
- 3
Leads Required
The volume of qualified leads needed to generate those meetings.
- 4
Conversion Rate
Realistic website and lead-to-meeting conversion rates at each stage.
- 5
Campaign Activity
The channels, content and campaigns required to produce that lead volume.
- 6
Budget
The media and production budget required to deliver the plan.
Weekly Performance Management
We identify what needs to happen next to reach the KPI.
We do not only report what happened. Every week, ATA DigiTech reviews campaign performance against the agreed KPIs and identifies:
What is below target
Which KPIs are behind plan, and by how much.
Why
The root cause — targeting, creative, landing page, offer or budget.
What needs to change
The adjustments that will have the biggest impact on the KPI.
What action is required
Clear next actions to get performance back on target.
KPIs We Review Every Week
- Qualified leads
- Lead-to-meeting conversion
- Meetings generated
- Cost per lead
- Cost per meeting
- Ad spend
- Website conversion rate
SEO & AEO
SEO & AEO / AI Search Visibility
Improve visibility across traditional search engines and AI-powered discovery environments — and attract qualified organic traffic.
On-Page SEO
Optimizing individual web pages to rank higher and earn more relevant traffic. This includes meta tags, keywords, URL structure, internal linking, and image optimization.
Off-Page SEO
Enhancing a website's authority and reputation through external factors. This involves backlink building, social bookmarking, guest blogging, and influencer outreach.
Technical SEO
Improving the technical aspects of a website to ensure it meets the standards of search engines. This includes website speed optimization, mobile-friendliness, XML sitemaps, and structured data.
Local SEO
Optimizing a business's online presence for local search results. This involves managing local citations, Google My Business profiles, and local link building.
AEO / AI Search Visibility
Structuring your content, entities and answers so AI assistants and AI-powered search features can find, understand and reference your business.
SEO & AEO Audits
Comprehensive analysis of a website to identify areas for improvement. This includes evaluating on-page, off-page, and technical SEO factors, as well as visibility in AI-powered search.
PPC
Pay-Per-Click Advertising (PPC)
Drive immediate, targeted traffic to your site with our effective PPC campaigns.
Keyword Research
Identifying the most effective keywords to target for PPC campaigns.
Ad Creation
Designing compelling and effective ads, including headlines, descriptions, and call-to-actions.
Campaign Management
Setting up, monitoring, and optimizing ad campaigns to maximize ROI. This includes bid management, A/B testing, and performance tracking.
Remarketing
Targeting ads to users who have previously visited the website or engaged with the brand.
Analytics and Reporting
Regularly analyzing campaign performance and providing detailed reports on key metrics such as clicks, impressions, conversion rates, and cost per acquisition (CPA).
Social Media
Social Media Marketing
Engage your audience and boost brand awareness through strategic social media campaigns.
Strategy Development
Creating a social media strategy aligned with business goals, including content planning, audience targeting, and platform selection.
Content creation
Producing engaging content tailored for each social media platform. This includes graphics, videos, infographics, and blog posts.
Community Management
Interacting with followers, responding to comments and messages, and fostering a community around the brand.
Social Media Advertising
Running paid campaigns on platforms like Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads. This includes audience targeting, budget management, and ad creation.
Analytics and Reporting
Monitoring social media performance and providing insights on engagement, reach, growth, and ROI.
Email Marketing
Connect with your customers and drive conversions with personalized email marketing campaigns.
List Building
Developing strategies to grow a subscriber list, such as lead magnets, sign-up forms, and promotions.
Campaign Design
Creating visually appealing and effective email campaigns, including newsletters, promotional emails, and automated drip campaigns.
Segmentation
Dividing the email list into segments based on criteria such as demographics, behavior, and purchase history to send targeted messages.
A/B Testing
Testing different elements of emails (subject lines, content, images) to optimize performance.
Analytics and Reporting
Tracking metrics like open rates, click-through rates, conversion rates, and unsubscribe rates to measure the success of email campaigns.
Content
Content Marketing & Copywriting
Craft compelling content that educates, engages, and converts your audience — and communicate your message effectively with persuasive, impactful copy.
Content Strategy
Developing a content marketing plan that aligns with business objectives and audience needs. This includes content calendars and topic planning.
Content creation
Producing high-quality content such as blog posts, articles, whitepapers, eBooks, infographics, videos, and podcasts.
Website Copy
Writing clear, persuasive, and SEO-friendly content for websites, including homepages, product pages, about pages, and landing pages.
Advertising Copy
Writing compelling copy for ads across various media, including print ads, digital ads, and social media ads.
Product Descriptions
Creating detailed and enticing product descriptions that highlight features, benefits, and unique selling points.
Press Releases
Crafting professional press releases to announce new products, services, or company news to the media.
Sales Collateral
Developing content for sales materials such as pitch decks, proposals, brochures, and case studies that communicate your value proposition.
Content Distribution
Sharing content through various channels, including social media, email newsletters, and third-party websites to reach a broader audience.
SEO & AEO Integration
Ensuring content is optimized for search engines and AI-powered answers to improve visibility and attract organic traffic.
Performance Tracking
Measuring the effectiveness of content marketing efforts through metrics like traffic, engagement, lead generation, and conversion rates.
Branding
Branding & Brand Strategy
Define and position your brand to stand out in the competitive market — ensuring it resonates with your target audience and conveys your unique value proposition effectively.
Brand Positioning
Defining the unique value proposition and market position of the brand. This involves identifying the target audience, understanding competitors, and determining the brand's differentiators.
Brand Messaging
Creating consistent messaging that communicates the brand's values, mission, and vision. This includes developing a brand voice, key messages, and tagline.
Brand Identity
Designing the visual and verbal elements that represent the brand. This includes the logo, color palette, typography, and overall style guide.
Market Research
Conducting research to understand the market landscape, customer needs, and trends. This helps in making informed decisions about the brand strategy.
Brand Guidelines
Developing a comprehensive guide that outlines how the brand should be represented across all touchpoints. This ensures consistency in visual and verbal communication.
Brand Architecture
Structuring the brand's portfolio, especially if there are multiple sub-brands or product lines. This involves deciding how different brands relate to each other within the organization.
Brand Storytelling
Crafting a compelling narrative that communicates the brand's history, values, and mission to connect emotionally with the audience.
Brand Audit
Conducting an evaluation of the current brand perception and performance. This helps identify strengths, weaknesses, and areas for improvement.
Creative
Graphic Design & Video Production
Enhance your brand's visual appeal with impactful graphic design, and tell your story with high-quality video production.
Logo Design
Creating a distinctive and memorable logo that encapsulates the brand's identity.
Marketing Collateral
Designing materials such as brochures, flyers, posters, business cards, and banners for both print and digital use.
Advertising Materials
Designing ads for print, digital, and outdoor media. This includes magazine ads, billboards, and online banners.
Packaging Design
Designing packaging that reflects the brand identity and appeals to the target audience.
Presentations and Reports
Creating visually engaging presentations, pitch decks, and annual reports.
Brand Templates
Developing templates for various brand materials to ensure consistency and ease of use for the internal team.
Concept, Script & Storyboard
Developing video concepts that align with the brand's goals, writing compelling scripts, and storyboarding each scene to plan the flow and structure.
Filming & Editing
Capturing high-quality footage — including live-action shots, interviews, and b-roll — then editing, color grading, and finalizing it with voiceovers, music, sound effects, and subtitles.
Animation
Producing animated videos, including explainer videos, motion graphics, and character animations.
Our Regional Presence
Local teams. Global reach.
With local entities and experts in key Asian markets, ATA helps you reach the right audience in every market you operate in — across the region and beyond.
Local campaigns built with deep knowledge of Thai consumers and platforms.
On-the-ground market insight to grow your brand in Vietnam's digital landscape.
Targeted digital strategies tailored to the Malaysian market.
Reach and engage audiences across one of Asia's largest online markets.
A strategic hub for regional campaigns and brand visibility.
Connect with international and local audiences from a global business centre.
Need Support in Another Country?
ATA can coordinate digital marketing support beyond our direct operating markets through our international partner network.
Explore Global Coverage
More Than Digital Marketing
ATA Is Global. Marketing Is Just the Start.
From company formation and accounting to payroll, workspace solutions, recruitment and EOR/PEO, ATA can support much more than your digital marketing needs.
Less time coordinating suppliers. More time running your business.
Digital marketing works particularly well alongside website development and business setup. When ATA coordinates your launch, online presence and marketing together, our teams work internally, reducing duplicated briefs and communication for you.
- Company Formation
- EOR / PEO
- Payroll & HR
- Accounting & Tax
- Legal Services
- Recruitment
- Corporate Secretarial & Compliance
- Workspace Solutions
- Other Business Support Services
Ready to Grow Your Brand Online?
Tell us about your business, your audience and your goals. Our digital marketing specialists will recommend the right strategy and prepare a tailored proposal.